Led a strategic 360˚ integrated digital marketing campaign for SoFi, a $1.6Billion fintech brand, integrating real-time compliance with on-site approvals, producing 30 high-quality videos in 3 days for TikTok and YouTube. This unique approach yielded $5M in Earned Media Value, 33.2 million views on a custom TikTok hashtag, and transformed SoFi’s brand image on non-traditional platforms